NEWS

PMP(Portable Multimedia Player) is also called MP4 domestically in China.

This report described the detailed information about upstream parts suppliers, middlestream designing companies and downstream terminal equipments makers; it has an in-depth analysis of and prediction for tomorrow PMP industry and market development trends, combined with the knowledge relevant to status of PMP market both in China and oversea.

1.Global PMP average price is expected to around at US $300 in 2006, the market start take off.

Due to the constant price decrease of flash memory and hard disk memory, and number increase of terminal makers, PMP price will continual decline. 2004 saw a most sharp decrease in PMP price worldwide, both of flash memory PMP and hard disk PMP, all dropped over 10% on average. Hard disk PMP will keep the decline level for a period, whereas flash memory PMP would be on a slow downward comparably. The acceptable price of USD $300 will be a stimulus for the global market booming in 2006, factors restrict the development would be gradually disappeared, accordingly, global PMP shipment would increase to over 2.3 million in 2006, from 0.3 million in 2004.

2.2005 is the Year Zero for PMP industry in China

At the very inception of China’s PMP industry in 2003, there were few brands and models, most of which were from French marker of ARCHOS. The second half of 2004 witnessed a large-scale inflow of companies into China mainland market from South Korea, Shenzhen and other regions and countries, meanwhile, a great deal of home brands were also emerging very soon. The first half of 2005 saw a burst of PMP terminal market, the PMP models launched in this period accounted for about 51.9% of models in existence.

3.2005-2006 can be regarded as Advance Users PMP market, the mass PMP market would be startup in 2007.

According to RIC, the year of 2005 would be the startup year for Chinese PMP market, a sizable percentage of the advance users who prefer watching mobile video will start to buy PMP products, the shipments is expected to increase two times than 2004, up to 78 thousand sets. The year of 2006 will remain for the advance users market, resulting from the factors such as price sensitive buyers, lack of content and slow product cognition and so on.

The mass market will be formed in 2007, and then into a mature period, the increase rate of shipment will gradually decline from the year of 2008 to 2009.

On the other hand, considering the low consumption level and comparatively high price sensitive buyers in China, flash memory PMP will enjoy a higher market share in China than in world market, this trend wills be increasingly evident until 2008, which benefits the popularity of PMP in China. From the year of 2009, the market share of flash memory PMP in China is expected to decline due to the fast price decline of hard disk PMP.

4.The PMP market has drawn a great attention

The amazing growth in PMP market has drawn a great attention from lots of makers, ranging from parts suppliers to design houses, again to PMP terminal makers, among which including a group of giants such as Intel, AMD, TI and Samsung and so on.

A PMP player mainly consists of main chip, memory, display screen, semiconductor components and software system. Although the main chip costs less comparably, however, its power determines the ultimate play effect. Therefore, in the main chip field, a couple of manufacturers have launched relevant products targeting at PMP.

In the upstream field, due to the R&D difficulties for PMP, a large proportion of PMP products in current market are designed by foreign makers or markers from Shenzhen. For Chinese domestic markers, they have to follow the model of Parts Supplier plus Design House. Chinese domestic design houses may make most of their advantages on design ability and low operational cost, thereby to occupy a market share.

In the currently Chinese PMP market, there are more than 40 brands, with over 70 models, The domestic brands far outstripped foreign ones in quantity, similar to MP3 market. And the Chinese domestic makers can be divided into two groups: one is self-design and manufacturing with the parts purchased, another one is simply assembling

Mainstream PMP Chip and Its Solutions
SigmaDesigns solution
AMD Alchemy solution
Intel PXA27x solution
TI DM320 DSP+ARM solution
Freescale i.MX31solution
SUNPLUS SPCA536 solution 3.7 Zoran solution
Philip solution
SHARP solution
Analog Device
MagicEyes Company

Leading Manufacturers of Micro Hard Disk
HGST
Toshiba
Seagate
Cornice
GS MAGIC
Sumsang
Western Digital
Fujitsu

Leading Manufacturers of Mid-small Sized TFT-LCD
Hitachi Display
SHARP Electronic Components
CASIO Electronic Components
ST LCD
Toshiba Matsushita Display Technologies, TMD
SANYO EPSON IMAGING DEVICES CO.
OTHRS (NEC LCD Co. and Fujitsu Display Technology Co.)
Samsung Electronics
AUO
Toppoly Optoelectronics
Philip Semiconductor
Prime View International Co., LTD

Design Houses of PMP Solution
Ingenient
WPG 6.3 TECHNO
SEUIC
SST vision
MICROUNIT
HIGHVISION(Shenzhen)
SZ-STREAMING(Shenzhen)
ITE Tech
VIDEOCORE
ADBON
ORBBIT

The main trademark of PMP as follows: (In fact the PMP of 90% made by Shenzhen China)
ARCHOS(France)
Kingzer(Shenzhen China)
MAPOWER(Taiwan China)
DMTECH(Korea)
PAN OCEAN(Beijing China)
HEDY(Guangzhou China)
Maxian(Korea)
Sicong 7.9 ANECA 7.10 Travelstar(Shenzhen China)
INIT technology(Dongguan China)
ANN(Hongkong China)
Bless(Beijing China)
Mele(Shenzhen China)
SMARTDISK(USA)
Homeserver(Shenzhen China)
MobiNote(Taiwan China)
Zarvadigital(Beijing China)
Mustek 7.20 Bjnewmen(Beijing China)
Microstar(Taiwan China)
Sumsang(Korea)
IRIVER(USA)